Oca Card
OCA and Itaú Unibanco’s Acquisition
OCA, a well-established financial institution in Uruguay, was acquired by Itaú Unibanco in 2007 to expand its footprint in the region and leverage OCA’s position as the leading credit card issuer in Uruguay with approximately 50% market share.
Post-Acquisition Outcomes
Digital Transformation: After the acquisition, Itaú implemented several technological improvements, such as transitioning OCA's infrastructure into modern frameworks and managing its most important digital channel, Oca.uy, which processes millions of transactions annually.
Operational Efficiency: The integration with Itaú enabled significant improvements in operational efficiency, including enhanced management of digital notification services (Push and email), contributing to better customer engagement and satisfaction.
Customer Base Growth: Since the acquisition, OCA grew its active customer base to over 500,000, a key indicator of value creation.
Pyxis’s Role in Digital Transformation:
Pyxis played a key role in OCA's digital transformation, delivering custom tech solutions and managing critical digital channels, including the Oca.uy portal. By streamlining transactions for credit cards, loans, accounts, and insurance, and handling push and email notifications, Pyxis improved both customer experience and operational efficiency, while ensuring the stability of mission-critical systems. This supported OCA’s large user base and millions of transactions annually.
Technology-Driven Value Creation: The digital transformation led by Itaú at OCA demonstrates how operational improvements, including secure handling of critical systems, can drive growth and efficiency, crucial for any PE firm investing in financial services or tech-enabled industries.
Value for PE Portfolio Companies
Digital Transformation as a Value Driver: Pyxis’s work with OCA demonstrates how investing in technological upgrades can significantly enhance a portfolio company’s operational efficiency and customer engagement, leading to sustainable value creation.
Operational Efficiency: By using public cloud services (e.g., notification systems, digital transaction portals), OCA became more scalable and cost-efficient, an important factor for PE firms seeking long-term growth.
Security: Itaú required stringent security measures, and we successfully implemented all of their security protocols and strategies. This included ensuring full security compliance with industry standards, such as PCI compliance, to safeguard sensitive data and meet the highest regulatory requirements.
Cross-Sector Expertise: Leveraging external partners like Pyxis allows companies to integrate best-in-class digital solutions without developing them in-house, enabling faster, smoother transformations.
